A prominent clothing brand, previously managed by another agency, felt their Amazon PPC ads were stagnant. Despite maintaining budget consistency and a healthy return, growth was elusive.
The brand's ad campaigns were plagued by several issues:
To address these issues, we crafted a comprehensive and balanced advertising strategy, tailored specifically to the competitive clothing category on Amazon. Key elements included:
Total Sales: Achieved a remarkable 321% increase compared to the previous month.
ACoS: Decreased significantly from 25% to 7%.
The brand faced stagnation with one-dimensional ad campaigns, focusing solely on brand terms, and lacked proper campaign structuring.
By diversifying ad types, restructuring campaigns, and adopting a holistic approach, the brand saw substantial sales growth and a significant reduction in ACoS.
The brand faced issues with ineffective keyword strategies and wasteful PPC spending, resulting in moderate sales and a high ACoS.
Through targeted keyword research and PPC campaign optimization, the brand experienced significant sales growth, increased order volume, and a substantial reduction in ACoS.
